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Tuesday, 28 June 2016

It's what's underneath that counts!

Sweeties, don't you agree lingerie shopping today has become an aspirational whirlwind of luxury design and hedonism, where store interiors increasingly take on an indulgent appearance; opulent boudoir or luxury hotel for instance - in an attempt to transport the customer out of the everyday and into a fantasy world?

My fantastic creator, Proportion London have long recognised this trend, and developed a high-end range of visual merchandising product, to help their clients bring those lace adorned dreams to life.

Selfridges; Body Studio
The new and impressive Body Studio at Selfridges opted for Proportions free standing bodies and hanging forms from their CAPSULE and BOUDOIR ranges, which not only maximised the shop floor area but also punctuated the space with interesting and creative presentation groupings. Each piece of kit was carefully considered to suit the specific areas of the body studio.  


V&A exhibition; Undressed: A Brief History Of Underwear
In addition, Proportion London supplied the V&A Museum with body forms and mannequins for the 'Undressed: A Brief History Of Underwear' exhibition. The exhibition explores underwear design from the 18th century to the present day, considering the practical and personal, sensory and fashionable roles of protecting and enhancing the body.  
No stranger to the museums briefs (as in instructions not pants)! Proportion understand the importance of versatile and top quality presentation product. With over 200 examples of underwear for men and woman on show - some including custom-made items, they had to ensure their figures were the perfect fit and robust enough to stand under the spotlight and watchful eye of museum visitors for almost a year. Of course, for Proportion this was a comfortable challenge, but it is an achievement never the less.
The exhibition runs until 12th March 2017. For more information or tickets please visit their website by clicking here

Images courtesy and copyright to the Victoria and Albert Museum, London

Freshening their BOUDIOR range, Proportion chose an on trend pallet of muted berries, luxurious fabrics and sophisticated rose gold and metal finishes. The range itself provides spectacular display potential for everything from underwear, swimwear and nightwear, through to stockings, tights and socks. Collection body shapes include, body bra and brief forms, padded bra forms, lingerie hangers and a variety of leg forms. All items are available in either sprayed fibreglass or upholstered in a wide range of coverings. Like all Proportion product, clients can employ their own custom finishes and details to make the collection unique to their brand,  

If you would like more information on this range or advice on how to make the most of your lingerie displays please contact my chums at info@proportionlondon.com

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