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Monday, 12 December 2011

Box clever: BOXPARK

Always keen to bring you newnesss in retail - Miss Mannequin popped down to her new local mall to bring you some hot off the press news from the delightfully funky and original BOXPARK: situated in London's Shoreditch. The antithesis of East London's other new mall experience (Westfield Stratford City), BOXPARK is whipping up a retail revolution as the World's first pop up retail mall. Sixty streetwear related brands are housed on shipping containers, strapped together and stacked high at the corner of one of London's most happening intersections. The Shoreditch area is known world-wide for its artistic leanings and original "out of the box" ideas. BOXPARK is no exception.
Down at street level skater, surf and nerdie-chic types, shopped the containers (which inside were perfectly fitted with all mod cons and just as a small store should be), mingling and merging as they darted into each door for a mini fix of brands like Levis, PUMA, Calvin, Kangol, Farah and Lacoste.

Upstairs on the rugged wooden boardwalk - cafes and chill areas overlooked the busy street - a perfect place to pose, repose and generally check out all things cool as the world wandered by.
You will all know by now that Miss Mannequin would NEVER wear trainers (perish the thought!), but she does know an original retail concept when she sees one.
Get down with the kidz and shop this pop-up - whilst you can!

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